Our friends at Equitable Philanthropy have just released a free resource that we think many of you will find useful: LinkedIn Strategy for Charities: A Practical Guide. You can find it under resources on their website.
Here’s why it caught our eye. Funders and their advisers often look up a charity on LinkedIn, along with its leaders, around the time of a funding conversation. Yet many charities only post now and then, and the people funders trust most, the chair, the directors and the CEO, aren’t visible at all.
That’s a missed opportunity. 18 million Australians are on LinkedIn, including the accountants, financial planners, estate lawyers, foundation executives and business owners who influence major giving.
What’s inside
The guide walks you through seven practical steps. You’ll start by linking your LinkedIn goals to your fundraising strategy and choosing who you want to reach, then move on to planning your content, getting your board involved, settling on a posting rhythm you can keep up, and tracking the results that matter.
Picture a board of eight directors who each share one post a month. That’s close to 100 posts a year, each backed by a trusted voice and reaching exactly the networks you want. There’s also a 90-day starter plan to help you go from good intentions to action.
It’s written for CEOs, fundraising and communications leads and board members at charities of any size. It’s free to use and share, so please send it on to anyone in your network who might find it helpful.
