6 reasons to love Mailchimp

6 reasons why I am loving the new Beaufort 12 - FZCO integration for Intuit Mailchimp and Salesforce:

Best-in-Class Tools Backed by Global Leaders
Mailchimp is a world-leading email marketing platform, and Salesforce is the #1 CRM globally. Together, they offer unmatched stability, scalability, and innovation—trusted by nonprofits and enterprises alike.

Truly Donor-Specific Personalization
Map any Salesforce field—including giving history, donor status, and campaign involvement—directly to Mailchimp merge fields. Send hyper-personalized emails based on actual supporter behavior, not just clicks or opens.

Campaign-to-Donation ROI Visibility
Track the complete journey from email open to donation—all within Salesforce. Get clear insights into what’s working, so you can invest your time and energy where it counts.

AI-Powered Nurture Journeys—Fused with Your CRM
Mailchimp’s powerful automation tools, like Customer Journeys and Predictive Segmentation, are supercharged by this integration—so you can automate engagement based on real-time Salesforce data.

Effortless Segmentation and Tagging
With automatic syncing via Data Wizard and custom field mappings, your Mailchimp audiences stay up to date—no exporting, importing, or spreadsheet juggling required.

One Unified System, Built to Scale with You
Mailchimp for Salesforce keeps your donor database and email tools in perfect sync. No need to learn a new system or migrate your data—just better fundraising with the tools you already know and trust.

And if you need help with any of this, the team at Blaze Your Trail is here to help. Please get in touch.