Challenge
Barwon Heads 13th Beach Surf Life Saving Club, with its diverse membership of 750 individuals, faced challenges in providing a seamless experience for both members and administrators.
Surf Guard, their existing CRM, and a WIX-built website posed usability issues, hindering efficient membership management and engagement. Disjointed processes also affected the financial tracking of memberships and donations.
Solution
Blaze Your Trail introduced Salesforce NPSP as the core CRM for the club, offering a tailored solution for membership management and engagement tracking.
Blaze Your Trail also developed a new website on Shopify, enabling members to join, renew and make payments seamlessly. This was integrated with Salesforce for streamlined data flow, ensuring real-time updates.
The following integrations were implemented:
- Webforms for general enquiries and venue bookings
- Raisely, Twilio and Mailchimp – for effective communication and fundraising
- Several automated processes managed by dedicated user profiles for streamlined operations.
Benefits
Enhanced user experience
Members can now join, renew, and engage with the club seamlessly through the mobile-optimised website. Improved forms and integrated payment options reduce friction in membership and donation processes.
Streamlined administration
Salesforce NPSP consolidates member data, simplifying management and reporting. Automated processes reduce manual data entry, saving time and minimising errors.
Improved communication and fundraising
Mailchimp and Twilio integrations facilitate targeted and effective communication. The Raisely integration automates donation tracking and receipting, enhancing transparency and reducing administrative overhead.
You can view and print the Barwon Heads 13th Beach Surf Life Saving Club Case Study here.
