About us

Blaze Your Trail was founded in 2021 by Jessica Macpherson OAM. After years of leading a fast growing charity St Kilda Mums, now known as Our Village, Jessica saw a need for a specialist consultancy service to support organisations like hers.

Jessica experienced first hand the feeling of being overwhelmed by the need to replace analog systems - whiteboards, paper forms and clipboards - with digital systems.

Jessica understood the frustration of struggling to find good advice and the right partner to support digital transformation. 

There were just so many things needed to be done - and never enough resources or time to do it. Software vendors, consultants and other experts did not understand the unique way of working in the sector. 

Simply put, they did not speak the same language.

Blaze Your Trail was created to fill this gap.

Jessica attracted some of the best minds to her team, and together they help leaders overcome the feeling of being left behind, the fear of not having the right systems in place, and the worry of how they find the data they need to demonstrate their impact.

A proud member of the Benefolk Network, Blaze Your Trail is part of a community of experts - consultants, professional service firms, coaches, trainers and practitioners in Australia's social purpose sector. 

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