Old donor data is a risk your Board can measure and reduce
Equitable Philanthropy and EP Law have released a free Donor Data Retention Policy template for Australian charities. Blaze Your Trail’s Retention Clock helps Boards...
In this short video, Jessica Macpherson from Blaze Your Trail demonstrates how to use Salesforce Campaign Membership and Reports to produce a deduplicated mailing list so that each address only appears once in the export file.
Although we live in the digital age, direct mail remains an important part of fundraising and outreach activities. Sending appeals and newsletters in the post is expensive and you really don't want to send the same piece of mail more than once to a given address. In fact, this is one thing that can really annoy your supporters and will lead to complaints about being wasteful. #thinkofthetrees
