Our Founder

Jessica Macpherson OAM
Jessica is best known as the founder and first CEO of St Kilda Mums, Geelong Mums and Eureka Mums, a much-loved organisation with thousands of volunteers supporting more than 20,000 babies and children each year across Victoria.
Jessica has also inspired and personally supported many other like-minded organisations across Australia and she has received several awards for her community work, including an Order of Australia Medal in 2019. She was inducted into the Victorian Honour Roll of Women in 2017, was an award winner in the Pro Bono Australia Impact 25, and the recipient of the coveted Golden Hoodie in 2020.
In April 2021 she established Blaze Your Trail.
“There's a huge opportunity to help people into meaningful work, while also helping to professionalise the for-purpose sector - especially smaller charities who don't have access to the skills to manage their data & systems.” Jessica Macpherson OAM, Founder
Learn more about Jessica here:
LinkedIn Profile
Charity founder blazes own trail with tech training Cara Waters The Age 28 September 2021
How businesses can really support women in STEM Pip Marlowe 28 August 2021
Pivot Point Podcast 31 May 2021
The Power of Grants in Fueling Organisational Growth Jessie Ballantyne The Grants Podcast 22 April 2021
Jessica Macpherson is a Trailblazer Salesforce World Tour 4 March 2020
The Change Collective Interview with Megan Jaworski 12 February 2020
NewBlog posts
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Why you should choose Blaze Your Trail
This morning I interviewed and onboarding 6 new job seekers for Blaze Your Trail's work experienc...
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Update on the Org Migration of August 19
You may have received an email from Salesforce last month with ACTION REQUIRED in the subject lin...
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New Portal for Customers
Did you know that Blaze Your Trail offers managed services - on demand Salesforce support when y...
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