Our Founder

Jessica Macpherson OAM

Jessica is best known as the founder and first CEO of St Kilda Mums, Geelong Mums and Eureka Mums, a much-loved organisation with thousands of volunteers supporting more than 20,000 babies and children each year across Victoria.

Jessica has also inspired and personally supported many other like-minded organisations across Australia and she has received several awards for her community work, including an Order of Australia Medal in 2019. She was inducted into the Victorian Honour Roll of Women in 2017, was an award winner in the Pro Bono Australia Impact 25, and the recipient of the coveted Golden Hoodie in 2020.

In April 2021 she established Blaze Your Trail. 

“There's a huge opportunity for this to help people into meaningful work, while also helping to professionalise the for purpose sector - especially smaller charities who don't have access to the skill set to manage their data & systems.” Jessica Macpherson OAM, Founder


Learn more about Jessica here:

LinkedIn Profile

Pivot Point Podcast 31 May 2021

Jessica Macpherson is a Trailblazer Salesforce World Tour 4 March 2020

The Change Collective Interview with Megan Jaworski 12 February 2020